AARP
AARP
Year
2025
Year
2025
Site location
New York, NY
Site location
New York, NY
Project
AARP STRATEGIC POV
Project
AARP STRATEGIC POV
Making AARP Relevant in the Scroll Era
Making AARP Relevant in the Scroll Era
Gen Z isn’t looking for a membership they’re looking for value that feels personal, useful, and shareable. This strategy repositions AARP as a culture-first brand with benefits worth talking about. Picture viral TikTok challenges that turn saving into a flex, IRL collabs that power their hustle, and perks that make adulting feel less like a chore and more like a win. The goal? Show up where Gen Z lives on their feeds, on their phones, and in their culture.
Gen Z isn’t looking for a membership they’re looking for value that feels personal, useful, and shareable. This strategy repositions AARP as a culture-first brand with benefits worth talking about. Picture viral TikTok challenges that turn saving into a flex, IRL collabs that power their hustle, and perks that make adulting feel less like a chore and more like a win. The goal? Show up where Gen Z lives on their feeds, on their phones, and in their culture.
76% of Gen Z feel financially insecure and their number one money move isn’t saving for later, it’s building credit now. While 78% claim they understand credit, nearly half admit they don’t know what really drives their score. These stats scream one thing: Gen Z wants confidence and control today, not vague promises about tomorrow.
76% of Gen Z feel financially insecure and their number one money move isn’t saving for later, it’s building credit now. While 78% claim they understand credit, nearly half admit they don’t know what really drives their score. These stats scream one thing: Gen Z wants confidence and control today, not vague promises about tomorrow.